When reviewing your business practices, and the contents of your commercial electronic messages for compliance with the Spam Act, there are three key elements you should consider:
Only send commercial electronic messages with the addressee’s consent – either express or inferred consent.
Include clear and accurate information about the person or business that is responsible for sending the commercial electronic message.
Ensure that a functional unsubscribe facility is included in all your commercial electronic messages.
The following resources are intended to provide an explanation of the Spam Act and what is required of your business to comply with the legislation when sending legitimate commercial electronic messages:
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